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Opportunities, challenges, and threats posed by the development of AI for the film industry

The Polish Film Institute and Deloitte will create an innovative report on Artificial Intelligence in cinematography.

The Polish Film Institute (PFI), tasked with creating favorable conditions for the development of Polish cinema, and Deloitte, a global leader in advisory services, announce a strategic collaboration to produce an innovative report on artificial intelligence in the film industry.

Under the leadership of the AI team at PFI and the Director of AI & Data, with support from Deloitte’s AI & Data team, the project aims to explore the impact of Artificial Intelligence on film production processes, distribution, and audience interaction.

For this project, experts from the US film industry, with extensive experience in American cinema, have been invited to collaborate, while prominent specialists from the Polish film industry, with years of international experience, will also participate. Their expertise will contribute to the global scope of the report, which aims to be not only a unique source of knowledge in the Polish market but also a compendium of best practices on a global scale.

Initiated by the Polish Film Institute, the project aims to provide analysis and best practices for using AI that can influence the further development of the film industry. The report may contribute to the creation of new standards and innovative solutions that will revolutionize Polish cinema.